Outernets began with a question: Could the personalization of online shopping be replicated in the physical world? Outernets’ machine learning and computer vision solution focuses on two key areas: targeted advertising and interactive experiences.
Using facial tracking, gesture recognition, and mobile integration, the OnPlatform enables interactive experiences that drive engagement and activation. Play games. Swap faces. Try on clothes. All standing in front of your display.
One of the most valuable components of the digital toolkit is targeted advertising. Outernets brings this to physical spaces with actionable data analytics and ROI. Our system allows you the flexibility of virtual ads in a physical space: with the Outernets OnPlatform, serve dynamic ads based on demographic and other relevant information (like the weather or time of day) so you can show the right content, to the right person, at the right time.
Omer and Tal Golan are internationally renowned multimedia artists with backgrounds in new media art and technology. They started Outernets to combine their passion for the power of interactive multimedia with the human experience.
This is the future for restaurant advertising. If it wasn’t for Outernets, I don’t know what I would have done.
— Paul Goodman, McDonald’s franchisee, 30 years & 12 locations