Startup wants to pay landlords for digital storefront ads

A startup wants to pay landlords $10,000 per month or more to install intelligent, electronic window ads in retail storefronts.
The company, Outernets, has already installed its displays at Dylan’s Candy Bar and McDonald’s locations. The screens collect data on passersby and change their advertisements depending on who is walking by. For example, a man may see an ad for ties, a woman an ad for high heels.

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Retailers look to storefront digital ads to target passersby

Soon vacant storefronts may be filled with interactive digital ads that not only pitch products but also switch the offerings depending on who’s looking.
The high-tech ads will then collect the raw data on the demographics of those who stop to gaze.
Outernets, a company founded in New York by former Israeli multimedia artists Omer and Tal Golan, works with advertisers to provide digital ads that will enliven windows of shuttered stores by promoting products and availabilities — and even sell products right from the display.

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A New Age in Advertising

Tal and Omer Golan, founders of advertising company Outernets talk their interactive storefront ads that have been used by companies like McDonald’s and Dylan’s Candy Bar.
Outernet storefronts change based on the person in front of each ad. The company can track each consumer, collect that data, and use it to alter the ad in real-time.

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