CES 2018 – Story Tech
Tying directly into the concept of capacity capture, companies like Outernets are using windows of abandoned stores to both advertise products, and sell them.
Personalization in AI is gaining traction in advertising and beyond. In Out-of-Home (OOH) advertising specifically, consumers are looking for personalization and interaction. Because personalized OOH ads can increase customer engagements, brand awareness, and revenue, the Read more…
While artificial intelligence (AI) is changing many facets of digital marketing, few marketers have considered incorporating that technology into the offline world. But that could change in 2018 as marketers learn how to incorporate AI, Read more…
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