Retailers look to storefront digital ads to target passersby

Published by yuan on

Soon vacant storefronts may be filled with interactive digital ads that not only pitch products but also switch the offerings depending on who’s looking.
The high-tech ads will then collect the raw data on the demographics of those who stop to gaze.
Outernets, a company founded in New York by former Israeli multimedia artists Omer and Tal Golan, works with advertisers to provide digital ads that will enliven windows of shuttered stores by promoting products and availabilities — and even sell products right from the display.

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