Startup wants to pay landlords for digital storefront ads
A startup wants to pay landlords $10,000 per month or more to install intelligent, electronic window ads in retail storefronts.
The company, Outernets, has already installed its displays at Dylan’s Candy Bar and McDonald’s locations. The screens collect data on passersby and change their advertisements depending on who is walking by. For example, a man may see an ad for ties, a woman an ad for high heels.