Personalization in AI is gaining traction in advertising and beyond. In Out-of-Home (OOH) advertising specifically, consumers are looking for personalization and interaction. Because personalized OOH ads can increase customer engagements, brand awareness, and revenue, the future of AI is a broader utilization of personalized ads writes Omar Golan, CEO, Outernets
While artificial intelligence (AI) is changing many facets of digital marketing, few marketers have considered incorporating that technology into the offline world. But that could change in 2018 as marketers learn how to incorporate AI, along with the hoard of data they have about their customers, into physical touchpoints.
Many of us are window shoppers, but online purchasers. That may be one of the factors in the widely reported decline of retail stores. To flip the situation around, it may be time to transform the shop window from static tableaux into AI-powered interactive displays that extract value from data.
A startup wants to pay landlords $10,000 per month or more to install intelligent, electronic window ads in retail storefronts.
The company, Outernets, has already installed its displays at Dylan’s Candy Bar and McDonald’s locations. The screens collect data on passersby and change their advertisements depending on who is walking by. For example, a man may see an ad for ties, a woman an ad for high heels.
Soon vacant storefronts may be filled with interactive digital ads that not only pitch products but also switch the offerings depending on who’s looking.
The high-tech ads will then collect the raw data on the demographics of those who stop to gaze.
Outernets, a company founded in New York by former Israeli multimedia artists Omer and Tal Golan, works with advertisers to provide digital ads that will enliven windows of shuttered stores by promoting products and availabilities — and even sell products right from the display.
Outernets, a tech start-up based in New York, is working with retailers to “transform” store windows into interactive, digital displays aimed at capturing the attention of shoppers.
Tal and Omer Golan, founders of advertising company Outernets talk their interactive storefront ads that have been used by companies like McDonald’s and Dylan’s Candy Bar.
Outernet storefronts change based on the person in front of each ad. The company can track each consumer, collect that data, and use it to alter the ad in real-time.