The Future of AI in OOH Advertising: Personalization

Personalization in AI is gaining traction in advertising and beyond. In Out-of-Home (OOH) advertising specifically, consumers are looking for personalization and interaction. Because personalized OOH ads can increase customer engagements, brand awareness, and revenue, the future of AI is a broader utilization of personalized ads writes Omar Golan, CEO, Outernets FULL PRESS Read more…

A New Age in Advertising

Tal and Omer Golan, founders of advertising company Outernets talk their interactive storefront ads that have been used by companies like McDonald’s and Dylan’s Candy Bar. Outernet storefronts change based on the person in front of each ad. The company can track each consumer, collect that data, and use it Read more…