Retail’s Next Act: The Connected Window Shopper
Consumers are individuals and want to be treated that way, but the brick-and-mortar experience was not always personalized. There was a time when consumers would visit retailers that offered one-size-fits-all options. Even with advances in technology, physical stores still lag behind in offering personalization, gamification and other kinds of data-driven experiences.
Personalization is a key element of making the retail experience “more relevant and interesting,” Omer Golan, founder and CEO of Outernets, told PYMNTS in an interview. While personalization more often relates to eCommerce, digital-focused firms like Outernets aim to bring the concept to life in physical store locations.